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KitKase

Find out more about KITKASE CHALLENGE


Submit your entry

Criteria for applicants

University students Master's and Bachelor's degree

Participants to form teams of 3 persons



judging criteria

for ideas and creativity

20% for originality

20% for concepts that correspond to KitKat’s brand image

20% for concepts and designs that reflect ‘Love is Full of Shades’ theme

proposals with special appeal to the Gen Z target

completeness and practicality of the marketing plan




Judges

  • Board members from Nestle (Thai) Co., and Gen Z target groups of 50 people.

Submission requirements:

1. Participants to submit KitKat packaging design proposals with the following criteria: (KitKat Packaging Design)

  • Minimum of 6 alternative designs under the same concept.
  • At least 1 design must use CMYK + 1 color mode with KitKat’s corporate red color.
  • Minimum size for KitKat logo must be 30% of the packaging.
  • Design proposals must:
    • Be original, modern and reflect the feelings and attitudes of the target group towards Valentine’s day.
    • Be original, modern and reflect the feelings and attitudes of the target group towards Valentine’s day.
    • Differentiate KitKat from the competition and appeal to the target group.
    • Reflect KitKat’s brand personality (fun and positive).
    • Correspond to the Big Idea ‘Have a Break, Have a KitKat’ and 'Let Love be Love’.
    • Reflect ‘Love is Full of Shades’ theme – love can be represented by a multitude of colors, not only limited to red or pink, as love is not confined to a single definition.
    • Represent meanings and symbols of love through words, icons and graphic elements.

2. KitKat Marketing Plan

  • Key message and digital marketing communications plan.
  • Recommendations on suitable media touchpoints to create interest amongst the target group that leads to purchase.
  • Promotional activities to create interest and engagement with the Gen Z target.

Contest period

  • Submit your work with illustrations, packaging design & marketing plans in PDF format of 5-7 pages, with a short VDO to explain more details or examples.
  • Apply and submit your work at kitkasechallenge.vfairs.com
  • Entries can be submitted from January 5, 2023 to February 15, 2023.
  • Annoucing all 3 winning teams on February 27, 2023.

Stand a chance to win:

100,000 Baht prize money!

Additional Privileges for the Winning Team

  • One-day practical work experience with KITKAT team
  • Special admission to Management Trainee and Nestern Programs to gain practical work experience with KitKat and other brand teams at Nestle (Thai) Co., Ltd. Eligible Management Trainees will be selected in the first round and complete a 2-month Nestern Program.

50,000 Baht prize money

30,000 Baht prize money

Submit your entry here

Attendee Registration Form

Member 1

Member 2

Member 3

PDF attachment needs to be below 5MB to be uploaded

Video attachment needs to be below 5MB to be uploaded

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For more information about activities, please contact KitKat Thailand or contact 02-657-8583

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